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Terms of Service

Effective date: September 7, 2026Operator: Ploma

Welcome to Ploma and LIFE.

These Terms of Service (“Terms”) govern your access to and use of Ploma’s services, including the LIFE social network, websites, applications, artificial intelligence features, business tools, and other products and services provided by Ploma.

By using Ploma or LIFE, creating an account, or accessing our services, you agree to these Terms and our Privacy Policy.

If you do not agree to these Terms, you must not use Ploma or LIFE.

1. About Ploma and LIFE

Ploma provides digital products and services, including the LIFE social platform. LIFE is a social network that allows users to create and share content, interact with other users, communicate, and use various features, including features powered by artificial intelligence.

Depending on the availability of specific features, users may:

  • create personal accounts;
  • make their accounts public or private;
  • publish posts;
  • publish Stories;
  • upload photos, videos, and other content;
  • like and interact with posts;
  • leave comments;
  • follow other users;
  • communicate with other users;
  • use artificial intelligence features;
  • use additional paid features;
  • use business and organizational tools.

We may add, modify, suspend, or remove individual features of our services at any time.

2. Your Account

Some features of Ploma or LIFE may require you to create an account. You agree to provide accurate information required to create and use your account and to keep such information up to date.

You are responsible for maintaining the security of your account and must not provide access to your account to another person unless expressly permitted by the functionality of the service.

You must not:

  • create accounts for the purpose of deceiving or misleading other users;
  • impersonate another person or organization;
  • use another person’s account without permission;
  • create accounts to circumvent restrictions or bans;
  • use automated systems to abuse or disrupt the service;
  • use the service in a manner that may compromise its operation or security.

We may take action against an account if we determine that it violates these Terms, our Privacy Policy, or our security requirements.

3. Public and Private Accounts

LIFE may allow users to choose whether their account is public or private.

When an account is public, certain information and content published by the user may be visible to a wider audience. When an account is private, access to certain content and interactions may be limited to users approved by the account owner.

Privacy settings do not exempt users from complying with these Terms. Certain information may remain available where necessary for the operation of the service, security purposes, or compliance with applicable law.

4. User Content

You retain ownership of the content you create and publish on LIFE, to the extent that you own the applicable rights. “User Content” includes, but is not limited to:

  • photos;
  • videos;
  • text;
  • Stories;
  • posts;
  • comments;
  • images;
  • audio;
  • links;
  • and other materials that you upload or publish through the service.

You are responsible for your User Content and must have all necessary rights and permissions to publish it.

By publishing content through LIFE, you grant Ploma a limited, non-exclusive, worldwide license to host, store, technically process, reproduce, display, and transmit that content solely to the extent necessary to provide, operate, maintain, secure, and improve the relevant features of the service.

This license ends within a reasonable period after you delete the content or your account, except where retaining the content is necessary to comply with legal obligations, resolve disputes, maintain security, or prevent abuse.

Ploma does not acquire ownership of your User Content.

5. Prohibited Content and Conduct

You must not use Ploma or LIFE for unlawful activities or activities that may harm other users or the service. You must not:

  • send spam or fraudulent content;
  • deceive or intentionally mislead other users;
  • impersonate another person or organization;
  • distribute malware or other malicious software;
  • attempt to gain unauthorized access to accounts or systems;
  • engage in phishing;
  • distribute illegal goods or services;
  • use the service to organize, facilitate, or promote unlawful activities;
  • distribute material involving the sexual exploitation or abuse of children;
  • publish illegal sexual content;
  • threaten other users;
  • harass, intimidate, or systematically bully other users;
  • distribute content that unlawfully encourages violence;
  • use the service for fraudulent financial schemes;
  • intentionally distribute harmful or dangerous content;
  • interfere with the operation of Ploma or LIFE;
  • circumvent technical limitations or security measures;
  • use automated means to collect or scrape data without Ploma’s authorization.

We may remove content, limit its distribution, restrict features, or take action against an account when necessary to enforce these Terms, protect users, maintain platform security, or comply with applicable law.

6. Moderation

Ploma uses technical systems, including artificial intelligence technologies, automated systems, and, where appropriate, human review to identify and prevent violations. Moderation may apply to different types of content and user activity.

Depending on the circumstances, we may:

  • remove or restrict access to content;
  • limit certain account features;
  • temporarily restrict an account;
  • permanently terminate an account;
  • limit the distribution of a publication;
  • take other measures necessary to protect users and the platform.

Automated systems may make mistakes. Where required by applicable law or our procedures, users may have the ability to appeal certain moderation decisions.

7. Artificial Intelligence

Ploma may provide features powered by artificial intelligence. AI features may be used for, among other things:

  • creating or processing content;
  • recommendations;
  • search;
  • information analysis;
  • automation of certain functions;
  • assisting users;
  • moderation;
  • improving the service;
  • and other features that may be introduced in the future.

AI-generated results may be inaccurate, incomplete, outdated, or unsuitable for a particular purpose. You should not rely on AI-generated results as guaranteed accurate, professional, or definitive information.

Ploma does not guarantee that AI-generated results will always be accurate, available, complete, or appropriate for your intended purpose. You are responsible for deciding how to use any AI-generated result.

We may modify, restrict, suspend, or discontinue individual AI features at any time.

8. Recommendations and Algorithms

LIFE may use automated systems to personalize your experience. This may include recommendations of:

  • posts;
  • accounts;
  • Stories;
  • videos;
  • other content;
  • features or services.

Recommendations may be based on your interactions with the platform, your settings, technical information, and other factors necessary to operate the relevant feature. We do not guarantee that recommended content will always match your interests or expectations.

9. Ploma Intellectual Property

All rights in and to Ploma, LIFE, and their related software, designs, interfaces, logos, trademarks, technologies, and materials, excluding User Content and third-party materials, are owned by Ploma or the applicable rights holders. Your use of Ploma does not grant you ownership of the software or other elements of the service.

You must not:

  • copy the service;
  • decompile, reverse engineer, or attempt to obtain the source code where prohibited by law;
  • sell, sublicense, or redistribute any part of the service without authorization;
  • use Ploma trademarks without permission;
  • create a service that unlawfully copies or substantially imitates Ploma or LIFE.

10. Paid Features and Subscriptions

Certain features of Ploma or LIFE may be offered for a fee. These may include:

  • paid features;
  • subscriptions;
  • business services;
  • additional digital services;
  • other paid functionality.

Before completing a purchase, you will be informed of the applicable price and relevant payment terms.

If a subscription automatically renews, it will renew according to the selected billing period until canceled by you or terminated by Ploma, subject to applicable law and the terms presented at the time of purchase.

Deleting the application from your device does not necessarily cancel a subscription. If a subscription or paid service is purchased through a third-party platform, such as the Apple App Store or Google Play, the purchase may also be subject to the terms and policies of that platform.

11. Cancellation and Refunds

You may cancel a subscription in accordance with the method through which it was purchased and the applicable terms. After cancellation, access to paid features may remain available until the end of the period that has already been paid for, unless otherwise required by applicable law or the terms of the relevant subscription.

Refunds will be handled in accordance with applicable law and the terms of the applicable payment provider or platform. For purchases made through a third-party store, refund requests may need to be submitted directly to that platform.

12. Business

Ploma may provide separate features and tools for companies, organizations, and other professional users. Business features may include:

  • business profiles;
  • account management tools;
  • analytics;
  • team access;
  • content publishing tools;
  • promotional tools;
  • additional organizational features;
  • other tools designed for businesses.

If you use Business features on behalf of an organization, you confirm that you are authorized to act on behalf of that organization. Additional terms may apply to specific Business features if introduced in the future.

13. User Safety

We strive to maintain a safe and reliable environment for users. Ploma may use technical and organizational measures to:

  • protect accounts;
  • prevent fraud;
  • detect abuse;
  • prevent attacks;
  • identify violations;
  • protect other users;
  • maintain the stability and security of our services.

For security purposes, Ploma may restrict or suspend activity from accounts that create a significant risk to other users, the platform, or its infrastructure.

14. Reports and Complaints

Users may report content, accounts, or activities that they believe violate these Terms or create a safety or security risk. We may review such reports based on the available information, our technical capabilities, and applicable law.

Submitting a report does not automatically result in the removal of content or suspension of an account.

15. Service Availability

We strive to keep Ploma and LIFE available and reliable, but we do not guarantee that our services will:

  • be available at all times;
  • operate without errors;
  • operate without interruptions;
  • be completely free from technical problems;
  • be compatible with every device or software environment.

Temporary unavailability may occur due to maintenance, updates, technical failures, security incidents, attacks, infrastructure issues, third-party service failures, or other circumstances beyond our reasonable control. We may temporarily suspend individual features when necessary for maintenance, security, or other operational reasons.

16. Third-Party Services

Some features of Ploma may depend on third-party services, technologies, platforms, or providers. Your use of such third-party services may be subject to their own terms and privacy policies.

Ploma is not responsible for changes, interruptions, or actions of third-party services that are outside Ploma’s reasonable control.

17. Disclaimer and Limitation of Liability

To the maximum extent permitted by applicable law, Ploma does not guarantee that the services will always meet your individual expectations or requirements. Ploma is not responsible for:

  • User Content;
  • actions of other users;
  • information published by users;
  • errors or inaccuracies in AI-generated results;
  • temporary unavailability of the service;
  • problems caused by your device or internet connection;
  • third-party services;
  • loss of content resulting from circumstances beyond Ploma’s reasonable control.

Nothing in these Terms excludes or limits any rights or protections that cannot legally be excluded or limited under applicable law.

18. Suspension and Termination

We may temporarily restrict or permanently terminate access to an account if:

  • you violate these Terms;
  • you violate our security requirements;
  • your account is used for unlawful activity;
  • your account creates a significant risk to other users;
  • we are required to do so by law;
  • it is necessary to protect Ploma, LIFE, our users, or our infrastructure.

Where circumstances reasonably allow, we may provide notice or an opportunity to address a violation before applying restrictions. In serious, urgent, or security-related circumstances, restrictions may be applied without prior notice.

19. Account Deletion by the User

You may delete your account using the account deletion functionality made available by Ploma or LIFE. After account deletion, certain data and User Content may be deleted or anonymized in accordance with our Privacy Policy.

Some information may be retained where necessary to comply with legal obligations, prevent fraud or abuse, maintain security, resolve disputes, or for other legitimate purposes permitted by law.

20. Age Requirements

Use of Ploma and LIFE must comply with the minimum age requirements established by applicable law. If a specific feature has a minimum age requirement, you must meet that requirement before using the feature.

We may restrict access to certain features where necessary to comply with applicable age-related requirements or legal obligations.

21. Changes to the Service

Ploma may modify, update, add, suspend, or remove features of Ploma and LIFE. Features may become paid, free, unavailable, or replaced by other features.

We do not guarantee that every feature of the service will remain available or unchanged indefinitely.

22. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will make reasonable efforts to provide appropriate notice in accordance with applicable law.

Your continued use of Ploma or LIFE after updated Terms become effective constitutes acceptance of the updated Terms, to the extent permitted by applicable law.

23. Applicable Law

These Terms are governed by applicable law, taking into account any mandatory rights and protections provided to users under the laws of their country of residence.

For users located in the European Union, mandatory consumer rights and other protections provided by European Union law and the laws of the applicable Member State remain unaffected by these Terms.

24. General Provisions

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue to apply. If Ploma temporarily does not enforce a provision of these Terms, this does not constitute a waiver of our right to enforce that provision in the future.

These Terms, together with our Privacy Policy and any applicable terms introduced for specific services or features, govern your use of Ploma and LIFE.

25. Additional Terms

At this time, Ploma and LIFE do not have separate additional terms for individual services or features. If additional terms are introduced for specific Ploma or LIFE services or features in the future, those terms may apply in addition to these Terms.

Where required by applicable law, users will be notified of such additional terms before they become applicable.

26. Contacting Ploma

If you have questions regarding these Terms, our Privacy Policy, or the operation of Ploma and LIFE, you will be able to contact us through Ploma’s official contact channels.

Official contact channels will be added in the near future.

Ploma
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