We are developing a new direction — Ploma Economics, focused on studying the impact of artificial intelligence, digital technologies, and Ploma’s products on users, businesses, and the economy as a whole.
Today, technology is developing significantly faster than people’s habits and business processes are changing. That is why it is important for us not only to create new products and features, but also to understand the real impact they have after launch.
What We Study
Ploma Economics will bring together several areas of research.
We will analyze the use of artificial intelligence and study what tasks users perform with AI, how human interaction with technology is changing, and what new use cases emerge over time.
Another area will focus on user behavior. We will study how people interact with social features, content, communication tools, and other Ploma products, which tools provide real value, and how user habits evolve.
We will also examine the impact of technology on businesses. This includes studying how AI and digital tools help companies automate processes, improve productivity, create new products, and discover new ways to interact with customers and teams.
In addition, we want to explore broader economic changes, including the development of new professions and forms of employment, changes in workflows, the impact of automation on productivity, and the emergence of new opportunities for entrepreneurs and organizations.
Collaboration with Universities
An important part of Ploma Economics will be our collaboration with universities and research teams.
We are exploring opportunities to work with academic institutions conducting research in artificial intelligence, economics, technology, user behavior, and social change.
Through these collaborations, we will be able to develop joint research projects, analyze data, study real-world technology use cases, and conduct research that helps us better understand the changes taking place around us.
We believe that combining Ploma’s technological expertise with the academic approach of universities can lead to deeper and more objective research.
From Research to Ploma’s Development
For us, research should not exist separately from the development of the company.
The data and findings we collect will help us better understand which products and features users actually need, which areas have the greatest potential, and how we can develop Ploma’s existing projects more effectively.
This research will also help us make more informed decisions about investment, product development, business strategy, and the allocation of resources across different areas of the organization.
Over time, research findings may become the foundation for creating new products, services, and technological directions within Ploma.
A Broader Goal
Ploma Economics is being created not simply to observe technological change, but to develop a deeper understanding of its impact.
We want to study how artificial intelligence and digital technologies are changing people’s everyday lives, the way companies operate, and the wider economy, using real-world data and collaboration with the research community.
This will allow Ploma to develop not only as a technology organization that creates products, but also as a company that studies the future of technology and uses those insights to build the next generation of products and solutions.